I am super excited to be working out of the BOK Building in South Philly. Not only is it near home, but it is also a super unique place to BE, full of amazing people who are starting or continuing awesome, creative businesses. Many know BOK for BOK Bar, a rooftop bar, with an unbelievable vista of the city and gorgeous sunsets.
View from BOK
I love the way that they are transforming the building that was once a vocational school with new windows, renovations wall graphics, and recently, floor stickers. It is playful and colorful and helps a lot with wayfinding in this gigantic building. I think the graphic approach by Smith and Diction has had a big effect on the way I have been thinking about my own branding, my logo and color palette, in particular. I didn't even realize what an affect it has had until recently.